copywriting
Content that makes an impactCopywriting is one of the most critical elements of marketing. It encompasses written or spoken words that are used to either educate or get a customer to take an action. One of the most powerful things a copywriter can do is find what resonates most with your customer and distinguish yourself from the competition.
At KTM, we always write with the customer’s needs in mind. Although words are the main output, we do not necessarily spend all our time writing. We spend a lot of time doing market research, thinking how to best connect with your customers, tweaking and formatting copy… while always keeping a clear understanding of your customer persona in mind.
With over 20 years of experience writing copy for life-science and medical device companies, we understand the nuances of medical copy writing whether trying to reach physicians and/or patients.
