Website Design and Development for Spinal Implant Company
Website redesign project initiated to build corporate brand equity, drive awareness around the distinctive product portfolio, and generate new customer leads among orthopedic spine surgeons and neurosurgeons.
Objectives
Rebuild website on CMS to expand ability for company growth, incorporate SEO, and allow for more design choice.
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Optimize content and create more dynamic messaging to attract new distribution customers.
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Create high-tech, larger than life perception of company.
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Increase quality/quantity of website traffic and brand exposure.
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Develop Distributor Portal as resource for sales reps.
Approach
Goals of website defined through stakeholder interviews.
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Competitive analysis to inform positioning and messaging.
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Review of current website, branding, and collateral to ensure smooth transition to new look to avoid a rebranding exercise.
Impact
More distributor contacts/requests than ever before.—Website traffic nearly doubled within first 6 months of launch.