Market Analysis of Prosthetic Joint Infection Diagnostics
Opportunity assessment for potential new assay utilizing next generation sequencing in the diagnosis of prosthetic joint infection (PJI).
Objectives
Confirm whether there is a compelling market need.
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Provide market overview, including incidence of PJI, causative pathogens, clinical need, current challenges, treatment protocols / algorithms, and diagnostic modalities.
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Define market size, growth, competitors and pricing potential.
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Understand market development requirements.
Approach
Extensive literature review and physician interviews.
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Defined criteria and ranking system to make recommendation on market attractiveness.
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Presented findings to executive team and key stakeholders and gathered rankings/feedback.
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Final presentation made to scientific advisory board for feedback on assessment and discussion on next steps.
Impact
Research and assessment showed high unmet clinical need and attractive market opportunity for company.