Market Analysis for New Diagnostics Lab Service
Opportunity assessment for development of new assay utilizing next generation sequencing.
Objectives
Assess 6 new market opportunities.
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Determine market most compelling to pursue.
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Define market size, growth, competitions, pricing potential.
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Understand market development requirements.
Approach
Definition of initial assessment criteria.
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Secondary research on six categories.
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Prioritization based upon assessment criteria.
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Clinical advisor input on prioritization.
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Further investigation on two categories.
Impact
Alignment of stakholders.
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Reduction of bias and emotional attachment.
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Not move forward with new assay development.
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Focus on lower hanging fruit with less need for new development work.