Customer Value Story for Revolutionary Blood Product
Startup company preparing for launch of an innovative red blood cell product required a customer value story for both US and OUS markets to attract potential customers.
Objectives
Develop compelling clinical story for both markets in different phases of approval for use with various audiences including potential distributors, physicians, blood centers, and strategics.—Creation of new corporate and product powerpoint templates and graphic design of slides to convey messaging.
Approach
Value story built according to the clinical need of target audience (e.g. hematologists/oncologists, blood bankers/transfusion physicians, and patient organizations).—Implementation of all relevant study data for product highlighting potential clinical benefits.—Comprehensive use of published data from peer-reviewed journals to support value story.
Impact
Deployment across all channels and instrumental in onboarding distributors and customers.—Serves as basis for new marketing communications and collateral.