Commercialization of Revolutionary Technology for Treatment of Peripheral Arterial Dissections

Needed help in early stage launch planning for first of its kind dissection repair device for treatment of peripheral arterial dissections.

commercialization

Objectives

Thought partnership and development of comprehensive launch plan.
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Development and management of customer feedback survey including structuring of survey and capturing VOC during a new product category launch.

Approach

Worked with cross-functional team developing launch plan for US and OUS launch.
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Development of customer survey to be completed by surgeons to obtain data on product usage in surgical procedure.
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Determination of precise qualitative & quantitative questions for the targeted audience and synthesis and interpretation of data which was critical to success.

Impact

Several aspects of the data allowed company to shift messaging and reinforce the customer value story.
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Data from survey was critical for strategic partner meetings to convey growth trajectory for the scaffolding business.
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Company acquired by major strategic.