Brand Messaging
Establishing value And Recognition with CustomersDeveloping a customer persona helps brings the target customer to life. Personas are important in creating appropriate positioning and messaging and generate alignment across the organization to drive a customer-centric vision.
KTM works to create your customer persona and uncover the barriers and drivers of customer behavior which help drive effective brand positioning. From here, benefit-driven value propositions and messaging are developed to distinguish your product from products of your competitors and serve as the backbone for all communications.
The appropriate marketing mix is then determined on how best to carry the brand message to the target market and influence demand for the product. Promotional activities such as advertising, content marketing, digital marketing, etc. will be defined to bring awareness to your target customer and get them excited about what you are selling.
