voice of customer
Uncovering customer needs and behaviorKTM works with you to gather and analyze customer feedback looking for trends in consumer behavior and preferences. VoC is used by several business functions such as product development, marketing, sales and customer service who use this data to identify and improve the customer’s buyer journey.
There are many tools to obtain customer input. KTM conducts qualitative and quantitative market research of current and potential customers in addition to using secondary research to provide a comprehensive view of the target customer.
Consider KTM Inc. for:
• Understanding user needs
• Defining market opportunity
• Gathering product feedback
• Customer satisfaction research
• Case reporting
Contact us to learn more about VoC research and how we can help you better understand your customers.
